Competitor Presence
How often AI mentions your competitors alongside your brand.
What Competitor Presence shows
Competitor Presence tracks how often AI mentions the brands you've added to your Competitive section in Brand Hub — and compares that to how often AI mentions you.
Why it matters
AI visibility is relative. Being mentioned 60% of the time sounds strong until you see that your main competitor is mentioned 90% of the time on the same queries.
Competitor Presence gives you the context you need. It shows share of voice — the split between your brand and your competitors in AI responses — and flags when a specific competitor is being recommended in your place.
What you'll see
For each competitor you're tracking:
- Mention frequency — How often this competitor appeared in AI responses to your tracked queries
- Share of voice — Your brand vs. competitor as a percentage of total AI mentions across your tracked queries
- Query breakdown — Which specific queries drive the most competitor mentions
- Trend — Whether competitor mentions are increasing or decreasing over time
How to use this information
Competitor mention frequency is rising — AI is recommending this competitor more often. Check which queries are driving this in the query breakdown. Consider whether you have published content that directly addresses the topics where this competitor is being recommended.
Your share of voice is below 50% — A competitor is being mentioned more often than you across your tracked queries. This is not necessarily an inaccuracy, but it is an AI visibility gap. Content Opportunity actions in your Actions section may surface specific topics to address.
A specific competitor appears on queries where you should appear — Go to Actions and look for Competitive Threat actions. These are generated when AI recommends a competitor in direct response to a query that should surface your brand.
Setting up competitor tracking
Add competitors in Brand Hub under the Competitive section. You can track up to:
- 3 competitors on Starter
- 10 competitors on Growth
- 50 competitors on Agency
AIVIS.space tracks all added competitors in every scan automatically.