Create Your First Brand

What this page covers

Setting up a brand in AIVIS.space tells the product what to track and what's true. This is the most important configuration step — the quality of your results depends directly on the quality of the information you add here.

After setting up a brand, AIVIS.space checks AI responses against your verified facts every time a scan runs.

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Why this matters

AI models learn from the internet. They may have outdated pricing, incorrect features, or facts about your competitors mixed up with facts about you. The only way AIVIS.space can detect these inaccuracies is if it knows what the correct information should be.

Your brand setup tells AIVIS.space three things:

1. What to track — the queries (questions people ask AI about your category)
2. Which AI models to check
3. What's true about your brand (your truth record)

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How to create a brand

Go to Brand Hub in the sidebar. Click Create Campaign.

The setup has four sections.

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Campaign Settings

Brand name — The name of the brand you're tracking. This is the display label AIVIS.space uses throughout the product.

Tracked queries — The questions or phrases AIVIS.space sends to AI models on your behalf. These should match how people actually ask about your category.

Good queries sound like real questions:

• "best project management software for remote teams"
• "top CRM tools for small businesses"
• "recommended accounting software for freelancers"

Add at least 2 queries. You can add more after setup.

AI models — Which models to include in each scan. AIVIS.space supports ChatGPT, Claude, and Gemini. You can check all three or start with one.

Scan frequency — How often AIVIS.space runs scheduled scans automatically. Options: Daily, Weekly, Monthly.

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Brand Identity

Entity type — What kind of thing you're tracking. Options include brand, person, product, creator, founder, and organization.

Category — Your industry or product category (for example, "B2B SaaS," "E-commerce," "Professional services"). This helps AIVIS.space understand context.

Description — A short description of your brand. AIVIS.space may pre-fill this from your website.

Aliases — Other names AI might use to refer to your brand. Include common abbreviations or previous names.

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Competitive

Add the brands you compete with. AIVIS.space tracks how often AI mentions these brands in responses about your category.

This powers Competitor Presence analytics and triggers Competitive Threat actions when a competitor is recommended in your place.

You can add up to 3 competitors on Starter, 10 on Growth, and 50 on Agency.

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Verdict Engine

This is where you add your truth record — the verified facts AIVIS.space uses to evaluate AI responses.

Add facts in these categories:

Known facts — Specific, checkable claims about your brand. Each fact should be something AI could state correctly or incorrectly.

Good known facts:

• "Starter plan: $39/month"
• "Founded in 2018"
• "SOC 2 Type II certified"
• "Available in 12 languages"
• "Integrates with Salesforce, HubSpot, and Zapier"

Poor known facts (too vague to check):

• "We are the best in the market"
• "High quality service"

Features — Specific capabilities your brand offers. List them individually, not as a paragraph.

Target audience — Who your brand serves. Be specific: "B2B SaaS companies with 10–200 employees" is more useful than "businesses."

Forbidden claims — Things your brand definitively does not do or offer. If AI states these, AIVIS.space flags them as inaccuracies.

Canonical URLs — Your brand's official web pages (homepage, pricing page, features page). AIVIS.space checks whether AI includes links to these pages in its responses.

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After saving

AIVIS.space saves your brand configuration and creates the first version of your truth record.

Every time you update the Verdict Engine section, AIVIS.space creates a new version of your truth record. Previous versions are kept — so scan results are always matched to the exact facts that were active at the time of the scan.

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Best practices

• Start with pricing facts. Incorrect pricing is the most common AI inaccuracy. Add your exact pricing tiers first.
• Add your founding year. AI frequently states incorrect founding dates.
• List your certifications. SOC 2, ISO 27001, GDPR compliance — AI often attributes these incorrectly.
• Keep facts specific. "Our free plan includes 5 users" is checkable. "We offer a free plan" is not.
• Add at least 5 facts before running your first full scan. Fewer than 5 facts often produces an Insufficient evidence verdict, which means AIVIS.space didn't have enough information to evaluate the AI response.

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Related

• Run your first scan
• Brand Hub
• Verdicts